RISE OF QR CODE TECHNOLOGY IN COVID-19 PANDEMIC
Introduction
QR codes seems to be the new mammoth in transactions
nowadays within this Covid-19 pandemic era. QR codes, short for "Quick
Response codes", involves the use of bar codes that are read by mobile
phones to complete transactions in terms of digital payments. The rise of QR
code technology has been led by the global pandemic as a way of avoiding one on
one contact. In developed and developing economies, different government-run
systems are switching to technology as a key front to solve the Covid-19 pandemic. Those black and white
patterns are finally taking off. Let me dive into the three major sector shift
of the technology which are Hotel, Health and Travel:
Hotel
With the current pandemic, most businesses are
interlocking the technology with their business models. Hotels now have digital
menus where you scan for your menu replacing old traditional ordering menus. The
software tool has made the paper format to become obsolete. Perusing menus has
now become a thing of the past. Moreover, distribution of information between
hotels and client has become more customer centric. Safety procedures and
protocols are being laid down through use of QR codes. In my opinion, the hotel
business seems to have taken a dynamic shift on transactions for purposes of
coping with the new norms globally.
Travel
Travel regulations have also changed and are using
QR codes as proof of healthy travelers moving from one country to another. Physical
exchange, a major contributor to the pandemic has forced travel agencies to
rethink their strategies on customer journey interaction. Tap, scan and go is
their new slogan. For instance we are no longer seeing queues within the travel
network due to the adaptability of a quick and efficient processing system
known as the QR code system. Moreover tracking data has evolved companies to
get to know user interactions on their platforms which in turn give information
used for revenue uptakes within their sales model.
Health
Digital health has revolutionized the health sector
in the last one year since the pandemic erupted. One way that health providers
are relaying information is through use of health applications or so called
"health apps". The rise of QR codes arise in transfer of data from
health providers to the end users. We have seen recently in the health industry
adoption of digital certificates which help users evaluate their health status.
This transfer of data is led through Qr code technology. Also the digital
health codes which analyze ones history travel to determine whether they are a
threat to people are a proof that the technology works. In terms of security
issues the users want health apps that are compatible with companies that let
them keep their own data.
Conclusion
There is no doubt that the three sectors have led to
an up growth on QR code technology. Each sector is affected differently but the
technological process is the same. Furthermore having been a witness to the
surge of covid-19 pandemic, I do believe that QR codes will be the future of
transactions since the innovation is gaining traction at fast pace. Lastly new
technologies are led by shift in market changes and in this case Covid-19
pandemic is leading the market to QR code system hence the uptake.
Written by Taakila Mugo,
Founder and CEO of Framework Concepts
Facebook: Taakila Mugo/Framework Concepts
Linked in: Taakila Mugo/Framework Concepts
Twitter: Taakila Mugo Framework Concepts
Email:info@frameworkcocncepts.com
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